Double Real Estate Sales Conversions (100% Increase) Using AR Storytelling Experiences
Real Estate sales are hard because your prospect cannot connect – cannot imagine themselves – with the property. AR technology can bridge this gap offering immersive storytelling experiences that create an emotional bond between your prospect and the property, leading to a 100% increase of sales.
Make a Lasting Impression With AR
of consumers say they would pay more for a product that they could customize in AR.
of consumers say they would shop more often if they used AR.
of consumers say they prefer retailers with AR experiences.
higher conversion rates (sales) with AR experiences.
How does it work?
Augmented reality works thanks to image recognition. Once your real estate or property brochure visual is augmented using optasiAR editor, just aim your mobile camera towards it and scan it to reveal its hidden interactive content. optasiAR offers you a powerful native mobile solution (IOS/Android) with the mobile reference app optasiAR, or an app less alternative using the WebAR, which allows you to access the experience directly from the web browser of your smartphone or tablet.
Augmented Reality in Real Estate & Property Sales
Real Estate was the first sector that invested in AR technologies. It is very common to see Augmented Reality experiences in a real estate office as they find it easy to project a virtual walkthrough or realistic 360° views of the property to the client. Our cutting-edge AR real estate solutions will allow buyers to experience the space of their future dream home. AR real estate is among such technologies that are forecasting the industry’s standard projects helping in increasing sales.
optasiAR solution allows your customers to discuss pre-buying planning at any time and location to ensure seamless understanding. These AR tours help to streamline the final design of the house or condo your customer will buy.
A 3D immersive solution engages customers with demo of different virtual space with floor planning combined with animations, realistic rendering and 360-degree panoramic view using Augmented Reality experiences.
The AR walkthrough allows your customers to visit the apartment from anywhere, anytime with your mobile device while transforming endless possibilities in the real estate and property industry using AR technologies.
Add a new dimension to your printed materials and PoS
Enrich all your printed communication media with interactive experiences: videos, audio files, 3D animations, URL links, and more. Unleash your creativity and elevate your printed materials beyond the physical. Let augmented reality turn your printed materials into the gateway to your brand.
** Pay annually and get two months discount (pay 10 months)
*** Premium level requires 3-4 weeks per building development from the moment we receive the appropriate files
**** GOLD/VIP levels require 1 month per building development from the moment we receive the appropriate files
Our platform for your augmented reality campaigns
optasiAR platform is your all-in-one interface for creating and managing your augmented reality campaigns. Access an intuitive campaign manager, a powerful AR editor, and an advanced statistics module, bundled with the free optasiAR mobile app and/or optasiAR WebAR. Create and deploy all your augmented reality campaigns from a single interface as well as view the usage data for your AR campaigns from our statistics module.
optasiAR’s Augmented Reality SDK (Integration Tools) allows mobile app developers to easily integrate the optasiAR augmented reality and interactive print scanner into existing mobile apps allowing you to upgrade your existing application with a new service.
Once integrated your customers can access innovative AR and interactive print content from your existing mobile app by simply clicking on a button or a link. Provide your customers with access to interactive and immersive AR content—from 3D models, 3D animations to video content—from any printed material.
You can easily create and manage your AR and Interactive Print with our easy-to-use campaign management platform, no technical experience required. Track campaign performance with in-built live reporting features. Track the number of views, click-throughs, and a number of other important engagement metrics.
Once integrated, optasiAR continues to support maintain and update the AR scanner functionality, your app developers simply look after your app as per normal.
is the augmented reality player from the optasiAR platform. The app is used by all of our partners and clients to deliver their AR campaigns. optasiAR platform users can instantly publish their creations to be viewed in the optasiAR app.
Scan your augmented prints with our native iOS/Android mobile application. Free and widely distributed, it offers an unrivaled viewing experience for your augmented reality creations. Provide customers with app-based access to interactive and immersive 3D models, animations, or video content as Augmented Reality or Interactive Print.
Track campaign performance with the inbuilt live reporting feature. Track views, click-throughs, and other engagement metrics. Showcase 3D models, products, and animations on almost any horizontal surface without the need for print. Perfect for property developers and product manufacturers.
Easily connect your AR or interactive print campaigns to websites, online stores, or any other URL. Even link through to email addresses and phone numbers.
optasiAR WebAR is all about making AR accessible to everyone, everywhere by bringing immersive experiences directly to the mobile web browser – no app required. WebAR enables you to reach smartphone users globally by distributing AR experiences instantly to their web browser.
Our custom solutions extend from custom micro-sites to branded URLs to empower you to leverage this new era of super-accessible AR with complete brand control.
optasiAR WebAR allows you to choose how you distribute your carefully crafted AR content, from utilizing the native QR code scanner in mobile devices to quickly generating a deep link – Or utilize image recognition via a custom URL.
Additionally, you can track campaign performance with the inbuilt live reporting feature. Track views, click-throughs, and other engagement metrics and design your own custom splash screen, which offers you an opportunity to place your brand as the gateway to your immersive experience.
Frequently Asked Questions
Here are some quick answers to frequently asked questions you might be interested to know:
What is Augmented Reality(AR)?
Augmented Reality is a technology that has been around for a few decades, but has undergone tremendous democratization in recent years with the rise of smartphones and the phenomenal success of the Pokémon GO mobile game, which has propelled this technology and its use to the forefront.
Augmented Reality allows users to display virtual layers in the real world, thus interact with their environment: to the user, the AR experience is one of heightened impact and relevance.
Our smartphones and tablet screens allow us to interact with augmented reality content (videos, holograms, and other additions). Technology has made its way into many sectors of everyday activity.
To experience Augmented Reality (AR), you need :
- A smartphone or tablet with an integrated camera
- A good internet connection (Wifi/4G)
- Mobile Augmented Reality application (optasiAR app) for the native AR experiment (IOS/Android) or a basic web browser to access the experience in webAR
An augmented visual (also known as a marker)
You just have to scan an augmented printout with your smartphone or tablet for the hidden interactive content to reveal itself: let the magic happen.
Why Augmented Reality in Real Estate?
Augmented Reality provides endless business opportunities for the Real Estate market. Using AR, potential buyers of real estate can already visit the property in 3D before making the effort to travel there.
For realtors, AR provides completely new marketing opportunities by making use of location-based services while at the same time providing a unique experience to the buyer.
Branding: augmenting the rate of recall
Augmented reality changes how advertising can be experienced. Create a “Wow!” effect by adding a virtual layer to your physical print material—perhaps some multimedia content, or an interactive contest. Expand your field of possibilities and reach Millennials with print.
Service: Offer new customer experiences
Augmented reality allows you to go beyond the physical constraints of your media. Offer additional services by exploiting the virtual space: enrich your printed media with new information and animations.
Sales: Make the customer journey more fluid
Augmented reality opens up a new customer acquisition channel. Boost your sales! Grab the attention of prospects using traditional print media, then convert them through their smartphones with promotional offers and direct shortcuts to online ordering.
In the end, Augmented Reality has the potential to revolutionize the real estate industry. Embracing AR technology can help realtors to separate themselves from the competition by providing clients with a unique experience.
Augmented Reality Benefits for the Buyer
When providing users with an AR experience using 3D models while they are looking for real estate, they get an instant feel of how the apartment or property is going to look like. Besides, allowing them to go on a virtual tour to see the object beforehand, gives buyers the chance to get inspired by trying out different interior designs and exploring the entire house, garden, and even the basement. And all without leaving your desk.
Instead of traveling to a lot of different locations, AR technology would allow prospective clients to narrow down the list of potential properties before in order to only see and visit a few objects. This way time constraints are not a problem and a purchase decision can be made faster.
Augmented Reality Benefits the Real Estate Agency
Nowadays, it is increasingly difficult to get somebody’s full attention. To create better engagement with potential clients, and to differentiate your business as much as possible from the competition, Augmented Reality might make a crucial difference.
AR would allow real estate professionals to offer a more personalized and unique experience to the client. On top of that, AR gives clients the chance to test if their furniture fits into the living room, before even visiting it.
New Marketing Opportunities through Location-based AR
Users would have the opportunity to be walking around the city and see available properties through their mobile devices. Additionally, notifications might also appear on the app every time clients are close to a potential property that fits their search criteria. Real Estate agents would be able to use AR to advertise properties on the map in a new and revolutionary way.
Due to innovation and the multiple interactive possibilities of AR in Real Estate, customers would be more likely to spend more time using your app. This will allow you to get your customers more interested and involved, which would be a beneficial factor to boost your business.
Trusted & Promoted in the Consumer Market
Big Five tech companies (Facebook, Apple, Amazon, Microsoft, Google) are behind multiple billion-dollar investments to bring Augmented Reality applications to the mainstream consumer audience and create a new market. Source: Nasdaq
Augmented Reality & 3D Modeling Solutions for Real Estate & Property Sales in Southeast Asia
optasiAR offers a range of professional solutions to transform your digital or printed documents into the virtual space leveraging Augmented Reality technologies. AR experiences with 360-degree visualizations make potential buyers realize their endless possibilities in the real estate and property industry in Southeast Asia.
PowerHouse Consulting Group Co., Ltd.
Powerhouse Consulting Group Pte. Ltd
Our team is always here to answer your questions and support you with Augmented Reality needs. Feel free to contact us by mail using our address below or fill out the contact form to contact our sales team directly.